Adam Hall is the Sustainability Manager at the Surf Stitch group, the worlds largest action sport retailer. He grew up in the rolling hills and gentle surf of the South West of the UK, which shaped his passion for Surfing and an appreciation of the natural world, all enhanced by a lifetime of traveling. He has spent almost his entire working life weaving his way through every aspect of the surfing industry from the humble beginnings of the local surfboard factory. A journey that provided opportunities to travel the world and years living in Australia and New Zealand. Eventually taking a break from the surf industry and founding an environmental company aiding business to become more sustainable. Adam is now relishing combining both his passions as a sustainability manger back within the surfing industry and is currently in the process of ‘Greening ‘ the company, with a key focus on single use plastic. Which involves eliminating plastic from the businesses operation, currently 20 tons removed and rising internally, and working on the broader potential which lies within the companies influence amongst the industry it operates. All the while supporting The Plastic Project and #2MinuteBeachClean Adam has a business degree from Exeter University and holds numerous environmental assessment qualifications, he’s happiest being on top of salty water, below and everything in between in new far-flung places (with no marine litter!) with his young family.